Gold Box Dubai: Middle East Roasting Champions 2022-2023

  • by Barbara Croce
Gold Box Dubai: Middle East Roasting Champions 2022-2023


In a world where coffee culture is thriving and the pursuit of the perfect cup is an art form, competitions that celebrate the craft of roasting beans hold a special place. The Middle East has long been known for its rich history of coffee, and now, a new champion has emerged from its midst. Gold Box Dubai, a name synonymous with quality and innovation, has risen to the occasion and claimed the coveted title of Middle East Roasting Champions at the A Shot in the Dark Roasting Championship.

A Shot in the Dark Roasting Championship

A Shot in the Dark Roasting Championship is no ordinary event. It is a battleground where coffee roasters from across the region showcase their expertise, creativity, and dedication to the art of roasting. Contestants are given a mystery coffee bean and tasked with transforming it into a masterpiece. The challenge lies in unraveling the bean's potential, understanding its nuances, and crafting a roast that highlights its inherent flavors.

Gold Box Dubai's Rise to Glory

In a competition that tests not only roasting skills but also the ability to adapt and innovate, Gold Box Dubai emerged as champion. The journey was marked by meticulous planning, countless experiments, and a deep exploration of the coffee bean we were dealt. What set Gold Box Dubai apart was not just their technical precision but their passion for storytelling through coffee.

The Roastery team at Gold Box Dubai lead by Emmanuel Velora dove into the origins of the mystery bean, studying its journey from farm to cup. This deep connection with the bean's history and characteristics allowed them to create a roast that was not only delicious but also a reflection of the bean's journey. Their attention to detail, mastery of roasting techniques, and willingness to push the boundaries led them to craft a roast that captured the judges' hearts and taste buds.

Celebrating Excellence and Innovation

Gold Box Dubai's victory in the Middle East Roasting Championship is a celebration of excellence, innovation, and the spirit of competition. It highlights the growing sophistication of the coffee industry in the region and the dedication of roasters to push their limits. This win is not just a trophy; it's a testament to the hard work, passion, and artistry that go into every cup of coffee.


The Middle East Roasting Champions title now belongs to Gold Box Dubai, a name that will forever be etched in the coffee industry's history. Their journey from bean to cup is an inspiration to aspiring roasters and a reminder that with dedication, innovation, and a deep love for coffee, anything is possible. As the aroma of freshly roasted coffee fills the air, Gold Box Dubai stands as a shining example of the magic that happens when passion meets craftsmanship.


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